Our focus on operational sustainability demands that we maximise the addition of value to raw materials and local resources, whilst being mindful of health and safety and our impact on the environment. We strive to improve efficiency at every stage of the production process, from mining to distribution, and have demonstrated our commitment to innovation by launching new products in key markets. We are exploring ways to improve our use of alternative fuels in our kilns and researching how we can recycle byproducts such as fly ash for use as extenders when we grind clinker into cement.